Content is King (But Backlinks are Queen): Building a Powerful Link Building Strategy
In order to truly and effectively build a highly successful and formidable link building strategy, it is absolutely essential to first thoroughly comprehend and grasp the immense significance and pivotal role that backlinks play in exponentially propelling and elevating a website’s overall visibility, prominence, and unwavering authority within the vast online realm.
By strategically incorporating backlinks into a website’s architecture, webmasters can harness the power of these invaluable digital connectors to enhance online visibility, attracting a broader audience and increasing organic traffic. Backlinks serve as virtual endorsements, establishing credibility and trustworthiness in the eyes of search engines and users alike.
With a well-crafted link building strategy, websites can establish an extensive network of backlinks from authoritative and relevant sources, reinforcing their own online authority. These backlinks act as virtual pathways, guiding users from one corner of the internet to another, ultimately leading them to the website in question.
Additionally, backlinks offer numerous SEO benefits, including improved search engine rankings. When search engines crawl the web, they consider the quality and quantity of backlinks pointing towards a website as a key ranking factor. Websites with a robust backlink profile are more likely to be perceived as valuable sources of information, earning higher positions in search engine results pages.
Furthermore, backlinks attract referral traffic, driving visitors to a website through external sources. By strategically placing backlinks on reputable websites frequented by the target audience, webmasters can tap into new and diverse streams of potential customers, expanding their online reach and generating valuable leads.
To ensure the effectiveness of a link building strategy, it is crucial to prioritize quality over quantity. Building a collection of high-quality backlinks from authoritative websites, relevant to the website’s niche or industry, is far more beneficial than acquiring a multitude of low-quality backlinks. Quality backlinks not only strengthen a website’s online authority but also mitigate the risk of search engine penalties.
Consequently, in the ever-evolving landscape of online marketing, understanding the power and significance of backlinks is paramount. Incorporating a well-rounded link building strategy can catapult a website’s visibility, prominence, and authority, ultimately leading to sustained online success.
1. Introduction
If you were to conduct a poll among webmasters and pose the question “Which is more important, the content on my site or the links pointing to my site?” you would most likely find a nearly even split of opinions. While content and links are both extremely vital components of search engine marketing, this article will focus on an approach to link building (with a small amount of content strategy mixed in) that is designed to build a strong, relevant, and diverse link profile. This approach has been coined as the ‘linkable asset’ by the Noob SEO blog, where a linkable asset is any piece of content on your website that is specifically designed to gain links. The first of the two main strategies of link building will also be touched on for completion sake, but the main focus will be on the linkable asset and the manual promotion and optimization of the asset.
Now let me briefly preface the importance of high quality content with a quote “Content is king.” This is an often-cited quote by those in the SEO industry and it does possess a large amount of truth. Any good link building campaign is going to try and build high quality links to a good piece of content. Often times however people are trying to build links to homepages and product pages that have no clear value other than to help sell something. Building links to these types of pages can be very difficult because linkers are often skeptical about linking to blatantly promotional content. The best method of combating this is to build a linkable asset whose intent is to inform and entertain, with the sole purpose of gaining high quality, editorial links. An authority link building campaign can thrive on the back of linkable assets, and any company serious about link building should consider making some.
1.1 Importance of Content and Backlinks
Natural links are links given to a website without any action taken by the website owner. For example, a food blogger adding a link to a post that points toward their favorite produce will obtain a natural link to that produce website. Because the food blogger decided to link to that website, it means that the produce website is a remarkable source of news or information on that produce. Earning such links can be done by creating valuable and engaging content. Usually, we can’t control the content of our site gets linked, and it was something useful or interesting. So it needs high patience and effort to get the natural links. Manually built links are links that were acquired through intentional link building activities. This includes things such as asking an acquaintance to add a link, adding our site to a directory, or paying a site to add a link.
1.2 Purpose of the Link Building Strategy
The author begins the section by identifying the purpose of the link building strategy. The strategy is designed to accomplish two primary goals. The first, a long-range goal, is to build a website with qualities that define authority on its targeted subject matter. The second is to attain higher rankings for the site. This will be a short-term project that the strategy plans to accomplish. The primary purpose of the strategy is to increase the site’s link popularity. This is the number and quality of other sites that link to your page. The strategy plans to achieve this by the implementation of content-based links and various other link building tactics to be discussed in the next section.
The strategy to achieve the first goal will be simple. The site will simply begin by creating quality content that is topically related to what the site is intended to be an authority on. A great deal of good content is a relative term but the author suggests 50-100 pages to start and at least 5-10 articles added each week. With a small amount of monetizing the site could easily afford to employ a writer to complete this task. In the course of the strategy’s second goal, the author will set out to get as much of this new content as possible linked to from other sites. This can be done in a wide plethora of ways which make up a good portion of this guide. An example may be the utilization of an article to explain something or to take a controversial stance on an issue within the site’s subject matter. The author would then contact the owners of sites with similar subject matter and direct them to said article in an attempt to have it reviewed and linked to. So long as the article is of good quality, this should be an easy way to build themed links. Another similar tactic could be writing a really good tutorial then searching the web for broken, outdated, or inferior versions of said tutorial and contacting the owners of the site where the tutorial was found, offering to let them use the new tutorial in exchange for a link. This can be a very effective way to get .edu and .org links.
2. Understanding Backlinks
Backlink is a link one website gets from another website. Backlinks have a significant role in search engine optimization (SEO) and they are considered as a vote from one website to another. The more votes or backlinks, the image of a website with a search engine. This is why these sites release and release, as people try to spin their websites on top. Fine, not all backlinks have the same power. A methodically new website, for fear that, about a league from CNN will not do whatever thing for your search engine visibility. On a different annotation, a connect link bungalow with unnecessary backlinks can lessen the image of your web. So it is forever and a day hopeful that you ought to verify the worth of the backlink.
Backlinks might also be of three types. Foremost, is a natural link which is being practiced from the signal infrastructure of content. It is the most expensive type of link because of the consolidation and relevance with the content. Secondly, is the text-related link in which text is used for a hyperlink, this is more valuable than an image-related link. Essentially a difficulty is often about the anchor text, predominantly if it is on the armed forces of a salaried link bungalow to add the keyword and joint text, this can source to a progression of faithfully rank and extensively to a seat in the fine a bit distressing type of thumbing engine condemn.
It should be taken in mind that the value of a backlink is not only in terms of exceeding the traffic from one locate to your web, but it might be a fortification for the web traffic against source round trip. A quality backlink can be expected an effective armament in more ways than one. Due to the backlinks, the job of SEO receives a simpler approach and it can effectively govern the webpage, it pressurizes a manner Which may a period to get being in the natural engines with an intricate bodily time of the site skilled in query of rank.
2.1 Definition and Types of Backlinks
There are a few different types of backlinks that one must be familiar with before embarking on a backlink building campaign. First, a website plus or bonus is when a website links to you, and you do not give anything in return. For example, if you were to link to a website and in return they gave you no backlink, this would be a website plus. A website ‘plus’ has the most value, but they are the hardest to find. Step one in an SEO campaign should be to find high-value website plus backlinks. Step two is to purchase links. We will not go into this too much, as paid links can do more harm than good. Cookie plus is a link where you link to someone, and they link back to you. This looks rather pointless, however, often it is done for a reason. This method can increase a website’s backlink index or a specific page’s backlink index. This is one of the easiest ways to get a backlink, as often it will only take a few forum posts or an email. This can be beneficial to both parties and the website pages. Finally, a spam backlink is a link from a website that has no relevance to your website. For example, if a website that sold bicycles received a backlink from a car parts website, probably this would be a spam backlink. Spam backlinks have little to no value, especially if the website has a lot of them. Finally, there is an anchor text which is explained in further detail in the next section.
Backlinks are links that one website gets from another website. Backlinks make a huge impact on a website’s prominence in search engine results. This is because backlinks are a key factor in the search engine ranking algorithms. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s ranking, popularity, and importance. For example, Google was one time said to use 140 different factors to determine a website’s rank. But when Google’s Matt Cuts was asked whether backlinks were more important, he was somewhat forced to agree that they were vitally important.
2.2 Role of Backlinks in SEO
Backlinks are crucial to the success of a website. From a purely search engine perspective, an inbound link is like a vote for the website. The more votes a website has, the higher that site will rank in the search engine results pages (SERPS). A website’s PageRank is directly proportional to the amount of backlinks it has. However, it is not simply a case of more equals better. All backlinks are not created equal. A link from a site with a related theme to yours will garner more relevancy points. A link from a site with a high PageRank will provide more value than a site with a low PageRank.
All this will, in turn, help the website to rank higher in SERPS for specific search terms or keywords. Higher rankings result in more traffic as the higher a site ranks, the more likely it is to be clicked on. More traffic is the ultimate result for most website owners as this often equates to higher sales or ad revenue. Essentially, the higher the backlinks, the higher the ranking and the better the site traffic. This is the desired result for any sort of internet marketing that is taking place on the web today. A successful marketing campaign through SEO will do wonders for a site’s traffic, and in some cases, it can bring about a complete 180° turnaround in a site’s success.
3. Developing a Content Strategy
Next is to set marketing goals. Whereas business goals are broad and difficult to measure, marketing goals can be explicit, measurable, achievable, realistic, and timely (SMART), much like the goal for creating backlinks. An example of a marketing goal would be to increase viewership of a recent post comparing half a year old figures to the newly released re-sculpts. By identifying the target audience and creating SMART goals, we now have a better understanding of who we are directing our content to and what we want to achieve from it.
Being a section usually overlooked, identifying your target audience and goals will help to set the stage for a tight content strategy. Firstly, who is your target audience? What do they expect from the products or services offered to you? For instance, it would be a luxury for an anime/manga enthusiast to have a figure made from a specific anime series. Your content will be based on this kind of figure to cater to this customer. In other words, creating content specifically for visitors looking for this particular figure. Try to pinpoint specific attributes to your target using this worksheet.
3.1 Identifying Target Audience and Goals
For making a successful content strategy, it is very important to identify the target audience and the goals of the marketing campaign. This identification of target audience based on the characteristics of loyal customers will help you understand their preferences and needs. For the new customers, identifying the needs and preference types in the category of product at hand will help in understanding the type of potential customers that can be attracted through the marketing campaign. Understanding the customer perceptions in buying that product is the key point in identifying the needs and preferences of customer’s decision making. Based on this information, customers can be categorized into various segments, and the product can be promoted by keeping in mind those specific needs and preference types. After determining the target audience, setting up the goals considering the type and category of the product always helps in effective and efficient content strategy. These goals may include increasing the awareness of the product, increased sales, providing information about the product, or maintaining brand loyalty. These goals will determine the type of content that you would prepare and the ways of reaching that content to the potential customers.
3.2 Creating High-Quality and Relevant Content
Creating high-quality, relevant content is critical for a successful content strategy. You will be creating content for a variety of different mediums, including text and multimedia for members of the media. The information can be used to generate news, and also to help all media organizations understand the ways in which they can easily access and utilize your content. Because of this, it is important to have a clear understanding of what information the media should promote to the public, and what information they can use as background to create their own stories about your organization. A good tactic to ensure you’re creating quality content is to ask influential brands and people within your company what kinds of things the media would ask them and their company, and use those inquiries to develop content that directly addresses their questions. This is just one example of a target audience and a specific goal in creation of content for the media.
A simpler and more general example would be the creation of content for consumers of your product, if your organization is a company that sells a product or service. In this case, a Jacksonville Local SEO strategy is to make the product more exciting and easy to understand by consumers in the Jacksonville area. This strategy could cover many mediums and types of information, from event promotion to multimedia that explains details about the product. With a clear definition of your audience and some specific goals in mind, you’ll be able to create more focused, relevant content to better engage the user. Always keep the end user in mind.
3.3 Optimizing Content for Search Engines
To kick things off, it’s imperative to do thorough keyword research of the industry that the site pertains to. Haphazardly creating content without keeping in mind the key terms and phrases that the site should be ranking can be a massive opportunity cost that could have been eradicated with proper planning. The next thing that needs to be considered is the type of content that should be displayed on the site. More often than not, an informative article, entertaining blog post, or some other form of media is published without any purpose or direction. While there is no clear-cut template for the type of content that should be published, the content should have a motivation behind it and a call to action, whether it’s for the reader to purchase something, simply gain information on the topic, or have a laugh and post on a viral video. The biggest mistake that some will make when developing their site is creating content that is not thematic of the keywords on which they are attempting to rank. This essentially renders the content useless in terms of search engine rankings, as it will be off context and has little to no chance of appearing in searches for the target audience.
For the majority of companies, the prospect of creating content for their site can be daunting. Whether the company is a small business, large corporation, or something in between, frequently their personnel simply don’t have the Free SEO Tools for Businesses time or simply have no idea what needs to be done to build a site or improve its current standing. This is where hiring someone to create and implement a search engine optimized content development strategy can be a godsend. Now many people do not realize that there is a right and wrong way to produce content, and the consequences of not taking the right approach can be dire. Content is crucial to the success of any site, and although it might not be the flashiest strategy to employ, it is definitely necessary if the company has any intentions of building a high-quality authority site that truly deserves to rank.
4. Importance of Link Building
Link building is one of the most important aspects of SEO, and a successful link building strategy can greatly enhance your website’s authority and rankings. This will be achieved mainly through acquiring links from other authoritative websites which will act as a signal to search engines that your website is also of an authoritative nature. This is an ongoing process and is something which is not achieved overnight. A website with a strong link profile will find that it’s easier to rank highly for competitive keywords, bringing in organic search traffic and in turn increasing the site’s visibility.
An effective link building strategy can also increase the amount of organic traffic to your site. This is because incoming links are one of many ways in which users can find themselves on a particular page. If the link is found on a site with relevance to the content, and the anchor text for the link provides a strong description of what the page being linked to is about, then there’s a chance that the user will click on the link to reach the site. This is essentially the type of traffic that is targeted by website owners, as the user has initiated the process by searching for terms relating to the content at hand.
4.1 Enhancing Website Authority and Rankings
For example, if an article is seeing high traffic and it is being linked to from educational websites, search engines will take this article to be more credible than the article actually is. As it is known, search engines love credibility. So once a piece of content has reached a high credible status, in a sense it has won the battle. It will never be rewarding for this content creator to have to search high-quality articles. Step off is left behind and never read. But most will agree it is the top feeling to share their knowledge with others and also the best content is the most fulfilling to write. So the job is to move the current low traffic content and make way for it to become the old content. This article will still hold the aim to inform others, however, it will be done in a manner where the old high credible content will link to it and assume the same credibility. At this point, the recent article has trand a combination of quality link building and a low SEO and the cycle will repeat.
Building website authority and search engine rankings are important for anyone who is interested in running a successful website. A top reason one would decide to create a website would be to share their knowledge and expertise with others. If an individual is to write quality content for a website in an attempt to inform others, the goal is to have that content shared and others to link to it. This shows authority on a given subject. Well, if the content is not being shared, then no matter how great it is, it will not help to raise awareness of that person’s brand. This is where link building comes into play. It is important to use link building and the best SEO companies will use link building services to do this. When teamed with high-quality content, a diverse selection of links can greatly increase the search engine ranking of that content. This simply goes back to the search engine’s assumption that the best content is the most popular.
4.2 Increasing Organic Traffic and Visibility
Just as the case is with human beings, visibility plays a crucial role in determining the success of websites for businesses and it is always of utmost importance to be able to generate traffic from their target audience. Traffic coming in from the various search engines through the means of visitors from the demographic or the target audience on the lookout for what the website contains serves as the main source of input. Search engines are the highways that this information and data travel on and for searchers to find the data, the website must be visible via the search engines. What’s even better is when the search engines manage to find the said website easy enough and allocate it a higher place in search results – but that is something that will not be achieved without an amazing link building service and a lot of time.
In by and of itself, a well thought out, enticing and user friendly website is enough to captivate the audience and keep their return visits over and over again, but for new or small businesses there is the want of newer audiences and an ever increasing audience. The ultimate goal is to grow and links are like food for website crawlers. With more food, crawlers are able to see more of what the website has to offer and therefore there is a greater chance of the page or site being thoroughly indexed. What this means is the website content that has been linked will be available in search engine results as well as being seen as a reliable source on the increased content. It is a proven case that indexation and link build promotion does lead to a rise in traffic.
5. Building a Link Building Strategy
A backlink opportunity exists where a webpage on another site in your industry contains content that would be valuable for your website to link to. By creating a value judgment on the content of the page, we can determine how valuable it would be for your site to get a link from that page. For example, a resource page for visitors with a disability to your commercial site offering disability aids would be a good opportunity for a link from a charity site or a government site offering advice for disabled people.
Researching and identifying link opportunities:
This is the first stage in building a link building strategy. For large companies, this is often an auditing process which takes place at the beginning of the project and is repeated at regular intervals. You can use the backlink analysis feature in SEOmoz to perform this task. For smaller companies, this process will sometimes take place on an ad-hoc basis, with team members scouring the web for relevant opportunities as and when they have time to do so. In the case of small local businesses, this may be something the business owner will do themselves.
Here is a checklist for building a link strategy:
5.1 Researching and Identifying Link Opportunities
This section plays an important role in the later aspects of link building. Much of the information compiled about the potential link partners will be very useful in the link building process. The more prepared and informed you are about the target partner site, the better the chance of a successful link exchange. This information will also be valuable when using a link building service and in many cases, a database can be created to easily keep track of link building information.
Last but not least, a check will need to be done to see the potential link partners’ link popularity. This step probably should have been done when determining the best place to build a link, but the idea here is to confirm that the target site is maintaining its current link popularity. It is possible that the site has stumbled upon hard times and begun to remove links in order to save money. If this is the case, it’s best to focus on a different partner site and return at a later time to the current target.
Step three involves making a list of potential link partners. This is where all the research comes together. Using information gathered from the previous two steps, visit each potential site and locate the best place to build a link. This may take a while seeing as the best place may be hard to find and/or not possible to do. The location of where to build the link is important to note because there may be more than one site where the link would be appropriate.
Next, you will need to research the types of links that your competitors have been building. This can be done by using Yahoo’s search engine and typing the link command. This will eliminate the links to your site and will display what sites are linking to your competitor. It is important to try and acquire similar links to your competition. If you have a similar link, it is less likely that a visitor will click your link as opposed to the competition. On the other hand, having a higher quality or more enticing link than your competition can steal the show of a potential customer.
In order to implement a successful link building campaign, it is important to focus on a single area at a time. There are an endless array of websites that link to the internet. It is important to choose the best opportunity places to which to build links. For example, websites that are high quality and are already established as an information source would benefit more from adding a link to your site in comparison to an obscure blog site. The more relevant the website is to your site, the better the link. Relevancy is often the most important factor when deciding whether a website is a good candidate to build a link.
5.2 Outreach and Relationship Building
The primary motive comes down to wanting to connect with new people for the purpose of expanding the circle of people you’re in contact with. The larger your network, the better your chances. The So-Slow recipe for link building is a perfect example. Before David Cassell and I were able to acquire a trademark for a discount card company called Save On Service, the potential for the recipe being a great link building tool was apparent. I had just posted the recipe on my site and David came to me stating that he could get a good number of links for this content. The problem at the time was that neither of us had any connections to webmasters in the food and dining industry. Had the concept of the Save On Service site and the potential link building strategies been brainstormed prior to the site’s creation, we could have set out to make contacts within the industry. For us, it was still a success as our implementation of the So-Slow tool acquired many links of varying anchor text from various hosting ISPs but a large network has the potential to make any link building objective much easier.
There are two prerequisites for successful relationship building. The first is having the ability to ‘think link’. This involves creativity and the mental association between any and all opportunities with a potential chance to acquire a link. The second is perseverance. Building any kind of relationship requires effort and commitment. An often overlooked tactic is simply asking friends and acquaintances for links. The concept of the ‘loyal soldier’ works well in this case. If a friend puts up a link as a favor, it is highly unlikely that the link will disappear. This concept is not at all related to the future of link building usage of the Save On Service example in the automatic weapon age.
5.3 Guest Blogging and Content Collaboration
Transaction specifications are a new concept in which Sarah Bird, CEO of SEO Moz, posed recently. Specification transactions are created when a marketing relationship formulates a business relationship in which both teams understand each other’s marketing and work towards a common goal. This is an ideal situation when purchasing links; however, Google does not see eye to eye with this concept. Matt Cutts has stated that Google is opposed to any paid links that pass page rank regardless of their relevance. This has deterred a large amount of SEOs from purchasing links, although this is the most efficient way of link building. Sarah also mentions that building a relationship is crucial when building links. Often times, the quality of a link will increase if there is a strong relationship between the link builder and the webmaster. Links may be added as a favor or the webmaster may go out of his way to add the link. Although this may be seen as a romanticized link building scenario, this method certainly does produce the best links. This type of link is usually editorial and comes from a high-quality page with high-quality content. The relevancy of the link is usually quite high and the traffic that the link produces can be substantial. Finally, the link is more likely to stay in place. All of these are ideal for the link builder.
When outsourcing content by guest blogging and/or content collaboration in order to earn your links, it is extremely important to form end goals. For instance, are you trying to generate traffic to your site? Increase your readership? Create branding awareness? Or are you trying to engage further with your target audience? While forming your goals, also form a backlink goal. The association of the content of the link with the link itself is very important. If you have an article and a link to a site about shoes, it would make more sense for the anchor text of the link to be “buy sneakers” rather than “click here”. A common mistake with links is the lack of consistency between the anchor text and the content in which the link is associated with. Goal setting provides a clear understanding for you and the link builder to understand what is desired and what can be achieved. This understanding also eliminates confusion and disappointment with link builders if the content does not meet expectations.
6. Measuring and Analyzing Link Building Success
Before jumping into implementing a linking strategy and measuring the success, there are a few factors we need to consider. Firstly, to accurately measure the success of your campaign, you’ll need to have implemented a site traffic tracking system. The most popular and considered to be the best is Google Analytics. This is a Free SEO Tools for Businesses tool which allows you to track how many visitors come to your site, where they are from and where they went on your site. If you know how many visitors your site was receiving at the start of your campaign, you’ll be able to compare this with the number of visitors during and after the campaign. This will give you a rough idea as to whether what you are doing is effective. Secondly, you’ll need to keep a record of your search engine rankings throughout the duration of your campaign. This will give you an understanding as to whether the links you are building are having a positive effect on your rankings.
At the end of each day, effective from the very beginning of your linking strategy, you’ll need to record the number of backlinks your site has. You can either do this manually, or use a tool to save time. Maintaining a record will allow you to see whether the number of backlinks is increasing, decreasing or staying the same over a period of time. If the number is increasing, this is a clear sign that what you are doing is having a positive effect. The number of backlinks Boost Your Business with Free SEO Tools site has is an important factor when determining your search engine rankings, so it’s important to always try and increase this during your campaign.
6.1 Tracking Backlinks and Referral Traffic
There are various ways to track the success of your links. Some can be very complex and often the most effective methods can be a topic of much debate. The most basic method involves simply keeping a record of the links you have built. Whether this is in a text document or spreadsheet, by detailing the URL of the page with the link and the page on your site that it is pointing to, you have a clear starting point to work from. This method can be very time-consuming, particularly if you are building a large amount of links, but it does provide a simple way to keep track of your links. An alternative to this is to use a link building tool. There are many SEO tools out there that offer a link building manager to help you keep track of your links. These can be very effective but at a cost. Often the best ways to track your links are kept secret by professional SEOs and are developed in-house. I would also suggest monitoring any changes in your traffic and search engine position around the time you build links. A certain link may cause a spike in traffic or have no effect at all. By comparing your traffic and position with a record of the links you have built, you can often discover which links are bringing positive results.
Once you have begun building links, the task of measuring their success can be executed in numerous ways. The positive and negative effects of certain links can often be very subtle and are not always apparent immediately. By setting up methods to track the success of your links, you can easily measure the impact they are having on your site’s position and the traffic they bring. Tracking is an essential part of link building and when done correctly will reveal vital information on how to improve your link building tactics.
6.2 Monitoring Keyword Rankings and SERP Performance
Non-branded keywords are more difficult to target because they do not have a specific target audience, and the more competitive a keyword, the greater the number of non-branded keywords it has. Usually, it takes around 3-6 months to move into the top 3 pages for a keyword. The search volume of a keyword will also affect the type of traffic we receive, depending on whether the keyword is short tail or long tail. Short tail keywords with a broad term such as “finance” will generally bring less targeted traffic compared to a long tail keyword such as “low rate home loans”. Although the traffic will be less, short tail keywords tend to be more competitive. Tracking keyword rankings will help us understand exactly how much our traffic has improved, comparing a previous and current position to see the level of improvement.
Analyzing keyword rankings and search engine results page (SERP) performance helps you to understand whether the keywords you are targeting are bringing traffic. It’s important to measure specific keywords in order to understand the exact traffic we are achieving, and this needs to be classified into two sections: branded keywords and non-branded keywords. Brand keywords typically consist of the name of the company or a product name, while non-branded keywords do not contain any direct reference to the company. Monitoring NAT type will help us understand if our internet connection is compatible with PS5.
6.3 Analyzing Link Building ROI
Return on investment is critical to organizational success, and establishing it with regard to your link building campaign requires a multifaceted approach. Despite a wealth of aggregate data available to SEOs, the strand that ties link building to ROI is often difficult to isolate.
For those who consider ROI in the singular form of profit on investment, the equation can be as simple as: net profit derived from investment – cost of investment. This model is sufficient if the investment is strictly monetary, but when assigning value to non-monetary investment and non-monetary return, this equation is too basic.
Link building is an iterative process involving much trial and error. Certain tactics are higher risk and higher reward, and it may be necessary to assign different value to different links for comparative concern with a particular tactic’s efficiency. In this case, we will use the concept of return on effort: return on effort = return on investment – cost of investment.
Where return on investment is a given investment’s impact on objective or revenue, and cost of investment is the sum of investment. With a given link having a subjective degree of positivity, the returns and costs can be viewed as accumulative variables over a period of time following the acquisition of the link.
Link building is a disjointed, non-linear process. Up to this point, we have assumed the simplest case of a single investment and return, in which case ROI can still be isolated by the first equation for each individual investment.